Design Trend – Coastal Grandma Aesthetic

We’ve seen a handful of “cores” emerge over the past few years, each detailing a very specific aesthetic. The most relevant example is, undeniably, “cottagecore”, a term used to describe a very romanticized vision of pastoral life. Think cozy knit blankets, rustic wooden cabins, whitewashed walls with baby blue accents – you get the idea. Cottagecore almost certainly paved the way for a new fashion/lifestyle and interior design trend: coastal grandma.

For the coastal grandma aesthetic, imagine understated luxury specifically designed to capture the essence of the beach and ocean. If you love a Nancy Meyers movie, or wish you could live in one of those movies, this is that look. Picture a woman standing at the edge of a pier at sunrise with a cashmere shawl glamorously yet effortlessly draped around her shoulders, wearing a chambray shirt, linen pants, adorned with simple pearl jewelry, or gold hoops – that’s the coastal grandma aesthetic.

Timeless, comfortable, yet effortlessly elegant. 

Color Palette

Naturally, you can expect to see a lot of neutral tones, accentuated with pops of blue in all shades, from cobalt to periwinkle. Prints are, of course, subtle and elegant. 


Coastal grandma is all about utilizing as much natural light as possible. Large bay or French windows allow sunshine to stream into the home, bouncing off white walls to illuminate the space even more. When you must use artificial light, you can expect to see a wide variety of lamps casting a warm glow across the room.  

Furniture & Decor

Needless to say, coastal grandma shies away from sterile tiling and linoleum floors. You’ll see hardwood floors, rafters and bookcases in all shades of brown and beige. And, because this aesthetic encapsulates taste and comfort, you’ll find plenty of soft, lush carpets, and rugs to add some warmth to a room. Sofas are plush and inviting. Bedrooms are furnished in the same style as lounges. You’ll see either wooden or upholstered headboards and bed frames. And details, not so many to feel stuffy, but enough to have character, and history. 

Coastal grandma isn’t reserved for senior citizens! If this sounds like your dream aesthetic, reach out to us to help turn your idyllic vision into reality!

Looking for inspiration? Check our portfolio and our pinterest board!

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