We’ve seen a handful of “cores” emerge over the past few years, each detailing a very specific aesthetic. The most relevant example is, undeniably, “cottagecore”, a term used to describe a very romanticized vision of pastoral life. Think cozy knit blankets, rustic wooden cabins, whitewashed walls with baby blue accents – you get the idea. Cottagecore almost certainly paved the way for a new fashion/lifestyle and interior design trend: coastal grandma.
For the coastal grandma aesthetic, imagine understated luxury specifically designed to capture the essence of the beach and ocean. If you love a Nancy Meyers movie, or wish you could live in one of those movies, this is that look. Picture a woman standing at the edge of a pier at sunrise with a cashmere shawl glamorously yet effortlessly draped around her shoulders, wearing a chambray shirt, linen pants, adorned with simple pearl jewelry, or gold hoops – that’s the coastal grandma aesthetic.
Timeless, comfortable, yet effortlessly elegant. |